![]() Boost your traffic and sales.Īn optimized GMB profile can drive more traffic to your website and help you generate more sales. Plus, you can build trust and establish a stronger relationship with your customers by responding to reviews and messages. Hence, GMB is undoubtedly a great means of connecting with your target audience. You can add contact details, photos, videos, and other details to help customers better understand your offer.Īn impressive 64% of customers use GMB to source contact details for local businesses, while 60% of smartphone users contact a business directly via the GMB contact feature. Engage with customers.īy updating your GMB profile with relevant and accurate information, you can make it easier for customers to find and interact with your business. Hence, optimizing your GMB profile can increase your online visibility and attract more potential customers to your business. This is crucial, as research shows that 71% of users (up to 92%) click on links from the first page of search results. With the right GMB optimization strategy, you can improve your business’s local search ranking and increase your chances of appearing in the top results. The following section sums up why optimizing your Google My Business profile matters for local SEO: 1. Read The Top 100 Business Directories for more information and local citation opportunities. Use this list of web directories/review sites for local businesses with some discretion as to what type of SMB clients you work with: BrightLocal, Vendasta, Moz Local, and Yext will create, edit, and manage local citations on your behalf. There are a number of online services that manage local citations for your client list. If listings exist but the business doesn’t own them they can easily be manipulated with incorrect information by an outside source. A business that doesn’t have local citations will be unable to rank in a local search. ![]() It’s extremely important in local search to claim and own all relevant citations. Directory sites like Yellow Pages and Yelp also play into the local citation landscape. Like Google Business Profile, Bing Places is also a citation. The more places that Google finds a business listed, the more relevance and authority that business will have with Google.Ī local citation or directory just means that a business's name, address, and phone number (NAP data) appear in a local search. In addition to Google Business Profile, get your clients listed in a number of other directories and on other search engine listings. Therefore, to be found in a general local search for ‘brunch restaurants (insert city name)’, or ‘brunch restaurants near me’ it’s critical to be on the first SERP. Local citations and review management are other tactics that will increase your clients’ Local SEO. ![]() Listings on Google Business Profile are one of the best ways to be found in local search. It’s especially critical for local businesses that are competing with big commerce to have an SEO plan. Consumers want to find local businesses quickly and easily. Interestingly, 46 percent of all Google searches are regarding local information ( Source: Oberlo ). Given Google’s dominance of the search market (in April 2021, Google accounted for over 92 percent of the global search engine market share), it’s clear that search engine optimization should be at the forefront of your digital marketing strategy. The brutal truth is that if a business isn’t showing up on the first search engine results page (SERP) it will be very difficult to acquire new customers. The best place to hide a dead body is on page 2 of Google.
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